Samsung’s ‘space selfie’ balloon crash-lands on Michigan farm

A machine used by Samsung to start a Cara Delevingne selfie into space has apparently produced a dramatic return to Earth. Nancy Mumby-Welke of Gratiot County, Michigan, listened to a loud crash exterior her farmland home this weekend and uncovered a huge object in her backyard. “Unbelievable appear what just fell out of the sky and 911 is baffled and it’s caught up in our tree,” she posted to Fb along with a photograph from the Gratiot County Herald.

“We understood it experienced fallen from the sky,” Mumby-Welke explained to NBC News. “It appeared like a satellite.” The machine carried both equally a Samsung symbol and that of South Dakota-based large-altitude balloon maker Raven Industries, which sooner or later arrived to gather the crashed equipment.

“No accidents occurred and the balloon was subsequently retrieved,” Samsung said to NBC. “We regret any inconvenience this may possibly have prompted.” The organization promises the landing was “planned” and took place in a “selected rural region.”

As PR stunts go, this one was more than the leading even by Samsung’s standards. The “SpaceSelfie” application included a photograph of Cara Delevingne that was taken on a Galaxy S10 Additionally and was supposedly “the world’s 1st selfie sent to space.” Customers could then add their own shots to a web-site for a probability to see them displayed on the display screen of a Galaxy S10 5G on board the balloon.

“Our relentless groundbreaking spirit carries on to show that incredible issues happen on Samsung screens – even from the stratosphere.” Samsung Europe CMO Benjamin Braun said at the start function. “Our ethos is Do What You Just cannot and the Samsung SpaceSelfie is just that. We constantly crack the boundaries of what is possible with innovation and tonight’s SpaceSelfie start is no diverse.”


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